Wireless News
03-23-2011
ClickBank Embraces Mobile Trend with New Mobile Features
Type: News
A study by Appcelerator and IDC revealed mobile commerce has seen rapid expansion, with a year-over-year growth of 86 percent.
ClickBank, an online marketplace for digital information products, announced it is embracing this trend with their plans to introduce new features that will create a more mobile marketplace and meet the mobile needs of their customers and community of Internet marketers.
According to a release, over the past four months alone, ClickBank has experienced a 26 percent growth in mobile session traffic, and mobile sales have grown by a staggering 45 percent. The fastest smartphone and tablet growth seen by ClickBank has been Android at 145 percent, iPad at 77 percent and iPhone at 56 percent. Additionally, ClickBank saw 29 percent higher conversion rates with smartphones and tablets than desktop browsers.
"At ClickBank, we pride ourselves on identifying emerging trends and leading the industry in innovation and opportunity," said Brad Wiskirchen, CEO, ClickBank. "The significant growth that we've seen in mobile commerce is opening the door for us to expand our service offering in a way that will increase the effectiveness and success of our vendors and affiliates, and will make our marketplace more accessible to our customers."
The mobile trend has also introduced sales and marketing opportunities. Several of ClickBank's top vendors have taken the initiative to create products designed to educate others on taking advantage of these trends and business opportunities. In their series of products, Adam Horwitz and Tim Donovan are educating individuals on the various ways to find success by adopting the mobile commerce trends, the Company said.
"The products that we've created have allowed people to find success by taking advantage of the explosion in mobile commerce," said Adam Horwitz. "ClickBank has provided us with a unique and effective channel for reaching an audience of mobile savvy individuals. We look forward to their expanding mobile features within this extremely successful marketplace."
More information:
www.clickbank.com
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